On an average day, we like to have a colourful product. It is of practical use to have blue as the standard colour for companies, red for sole traders, orange for partnerships, green for VAT and yellow for PAYE. Our outgoing mail uses a red company sticker for sole traders and partnerships, green for VAT and blue for everything else. Our accounts and VAT reports often use colours appropriate to the particular client.
Postage stamps can be ordered online from https://shop.royalmail.com/ and they are currently offering free delivery on orders over £50, which is just about right. We order batches of commemorative stamps according to our fancy, and then use them in the appropriate season. It is stamps with eagles and aeroplanes in summer, owls in the autumn, and the Night Mail in November. Our stampings are intended to have plenty of atmosphere.
We also pick out greenish stamps from what we buy, and use them for posting VAT reports, so everything to do with VAT has an overall greenish colour cast. When we e-mail out electronic payment details for VAT, that is a green notice as well.
The point here is that we preach having a Unique Selling Proposition, and failing that, a Distinctive Product. Our use of optical character recognition is the USP, and colourful accounts and VAT reports are the DP. Our competitors should find it impossible to copy the USP, and practically quite difficult to copy the DP. We are business advisors as well as accountants, and are in a better position to talk to clients with the way we go about our own business.