… you should be mending your nets. This is a position that the self-employed are often in. You need to be active on something all the time. Normally either you are doing the job, or you should be out prospecting for new business.

In our case we have VAT returns and company accounts which keep us busy all the time. In some months there are fewer VAT returns to do, and we compensate for this by doing a bit more direct mailing of potential clients. Get the idea?

We don’t do any direct mailing in January because we are so busy, but we play catchup in February.