Direct Mail means writing to prospective customers to tell them what your business has to offer. This may look expensive, but the costs of a direct mailing campaign are easy to control and the results are easy to monitor.
We suggest that many businesses might find it advantageous to do a bit of direct mailing during their slack season. The aim to to acquire some extra business and keep activity going when trade is falling due to the time of year.
Our slack season as accountants is February and March, and also the middle of every month between February and December. We will practise what we preach with a bit of direct mailing when we have little else to do. It will also put us in a better position to advise clients.
One thing we established this January is the sheer speed of our accounts production system, which often leaves us with nothing to do, so direct mail is something to fill in the time.