but if you are running a business, you might like to try looking at yourself from the outside. At least keep a file showing your product literature, your website, how you are accessed in typical searches, your entry in Yellow Pages, and so on. Try to co-ordinate everything. Watch out for spelling mistakes. For example, if I am looking for an accountant in Carlisle and I search Google for “accountant carlisle” at the moment, I can find two spelling mistakes in the first two pages (as of March 31 2015), being made by accountants large and small. What do you look like on Google Images?
Shops employ mystery shoppers to find out what it’s like from the outside. You may need to be your own mystery shopper, and it won’t be easy to look at yourself, but consider making the effort.
Looking at myself, I may just a little too preoccupied with a certain technology. I am now coming to the end of that preoccupation, and it’s time to sit back and think.
David Porthouse & Co is a forward-looking firm of accountants based in Carlisle with a keen interest in new technology with the aim of speeding up accounts production and making accountancy more affordable for our clients. David Porthouse is also a specialist in company accounts and corporation tax.